John Cutler, the “Product Evangelist and Coach” at Amplitude and prolific tweeter, posted in March of 2021 about guiding questions. The instructions are simple - to as a team brainstorm guiding questions (not goals) that you refer to frequently.
The beauty of guiding questions is that they aren’t a prescription. Instead they offer a lens for you to think through some of your assumptions or actions. In contrast to guiding principles or even mission statements, they offer a bit more time for consideration or discussion.
This was John Cutler’s list:
STAND-UP EXERCISE
Have the group brainstorm a list of guiding questions that would be useful for their product team or general work. Vote or react to each other’s entries, and group similar ones together. Challenge the group to ask questions about themselves and the way they work as much as the outputs or external factors. Revisit this list regularly; use it to help onboard new team members.
